The Request For Proposal (RFP) is the first impression the potential client (usually a government agency) has of the organization. It paints the picture of the organization and how it will solve the problems in the RFP. It tells of the organization, its experience, what work it does, and how it operates. It is not something to be taken lightly, as it can make or break a viable revenue stream. Is an organization’s boilerplate and website enough for an RFP? The answer is probably not.
Keep in mind that the organization isn’t the only organization likely submitting to an open RFP. And keep in mind that the RFP was written with specific requirements and pain points looking to be addressed. Unless the applying organization is exactly what the RFP needs, odds are it won’t be considered.
To ensure a shot at success and make a great first impression, build an RFP to the submission guidelines and address the client’s needs, one by one. It is time-consuming to do, especially if you are doing this in-house, and will take away from everyday work, an expectation that is often overlooked when sizing up a proposal. It is why an RFP writer is a significant contract hire. They specialize in this kind of work, leaving the organization to focus on their trade.
The writer can do much, regardless if it is an internal or external hire. They can project manage, facilitate communication, build the proposal, generate copy, and edit. However, the organization must supply the writer with content to address specific questions and for the writer to learn about the organization. The organizational boilerplate and website will serve as some of the content to help the writer but not all of it. The writer will need to know how the work is to be completed. In-depth descriptions of department, role, or capability and how they will solve the potential client’s problems are essential.
An initial scoping session to ensure the organization will meet the RFP requirements with the appropriate resources is advisable before committing to a submission. If resources and capabilities are out of the scope, then it might not be a good fit. A great writer can help the organization size this up before committing fully to the proposal. It will also help the organization with making the right first impression without overcommitting.
Modern Quill can help if your organization could use some help scoping, structuring, and writing RFPs. Send us an email, and we’d be happy to provide an initial scoping session and consult.
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